How can we get products to the cities and into use in an efficient and sustainable manner?
People are increasingly migrating to cities and towns. At the same time, the number of households comprising only one or two people is increasing. Wood-based products make urban life easier. Light-weight and safe paperboard packages make logistics and, for example, take away dining easier. Recyclability helps to minimise the amount of waste generated in cities.
According to estimates, 70% of the world’s population, some five billion people, will be living in cities and towns by 2030.
Food and goods are often produced outside the population centres and need to be packaged safely and transported efficiently. We need lighter and more durable packaging that can withstand transportation and extend the shelf life of food. In 2018, the value of the paperboard market is EUR 163 billion.
