Global phenomena, such as population growth and climate change, are causing permanent changes in the world. These megatrends affect consumer behaviour and pose ecological and commercial challenges – but they also create many new opportunities.
Huge growth potential for wood-based solutions
Wood is a renewable natural resource.
International value chains that process raw materials into products offer excellent growth opportunities for the wood-based bioindustry. For example, packaging made from wood fibre can be used alongside or instead of products made from plastic. The global frozen food industry alone is a business worth around USD 260 billion, and the monthly production volume of microwave meal containers made from wood fibre can be in the hundreds of millions.
Of world’s population, 70% will live in cities
We will consume 45% more energy
We will need 50% more food