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Megatrends generate growing demand for wood-based solutions

Global phenomena, such as population growth and climate change, are causing permanent changes in the world. These megatrends affect consumer behaviour and pose ecological and commercial challenges – but they also create many new opportunities.

Megatrendi: Resurssiniukkuus
Scarce resources

How can we use fewer resources and still accomplish more?

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Megatrendi: Kaupungistuminen
Urbanisation

How do we get products to the cities and into use in an efficient and sustainable manner?

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Megatrendi: Väestörakenteen muutokset
Changes in the population structure

How should changes in the population structure be taken into consideration in product design?

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Megatrendi: Digitalisoituminen
Digitalisation

How to utilise the opportunities enabled by digitalisation across the entire value chain?

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Tiedostava kuluttaminen
Consumer awareness

How can we respond to changing consumer needs?

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Huge growth potential for wood-based solutions

Wood is a renewable natural resource.

International value chains that process raw materials into products offer excellent growth opportunities for the wood-based bioindustry. For example, packaging made from wood fibre can be used alongside or instead of products made from plastic. The global frozen food industry alone is a business worth around USD 260 billion, and the monthly production volume of microwave meal containers made from wood fibre can be in the hundreds of millions.

By 2030

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Of world’s population, 70% will live in cities

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We will consume 45% more energy

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We will need 50% more food