The value of the global ice-cream market is estimated to reach EUR 74 billion by 2018. Most ice cream is sold in containers at supermarkets. For this reason, the raw materials used in packaging matter, and how much you need them.
Ice-cream packaging needs to be protective enough to prevent the product from being damaged and going to waste.
Developed by Stora Enso, Cupforma Ice is a new, lightweight and durable material for ice cream packaging. It reduces the consumption of raw materials.
Stora Enso has developed a new cardboard grade for ice-cream packaging in cups. Because of its innovative properties, the new grade is approximately 20% lighter than usual. This saves raw materials.
In addition, the traditional PE coating can be replaced with the PE-Green coating, which is made from renewable raw materials. This means that the entire packaging is made from renewable raw materials, and no non-renewable resources are consumed.
Packaging makes ice cream brands to stand out from competition. The intensifying competition between food companies increases the risk that non-renewable packaging materials will be used more extensively. It is important to realise that recyclable cardboard based on renewable raw materials can be used for designing attractive packaging, such as for large cups, while also saving raw materials by using a lighter cardboard grade. Conscious consumers expect packaging materials to be ethical, sustainable and safe.
Stora Enso introduced a new cardboard grade for ice-cream packaging at the Interpack exhibition in spring 2014. The company also introduced a microwave-proof cardboard grade for food cup packaging. Renewable, recyclable cardboard packaging is an environmentally friendly choice.
