Fibre-based tomato packaging

Finnish tomatoes in sustainable fibre-based packaging

The most important job of packaging is to protect the product within, and reduce food waste. Endless rows of plastic tomato boxes fill up store shelves, though it really shouldn’t have to be so. This is where the Finnish NAMS tomatoes are proudly different: they merrily greet consumers from their cardboard packaging.

How it works in practice

NAMS tomatoes are hand-picked only when they’re fully ripe. The tomatoes are packaged as bunches on the vine to ensure that flavours keep on developing until the moment of consumption. Their packaging isn’t just whatever random material, either. The windows in the cardboard package are made of wood-based, biodegradable cellulose acetate. The package can be recycled with cardboard.

Economic opportunities and broader social significance

In packaging material choices, solutions based on renewable resources should be preferred whenever possible. The NAMS tomato box is a fine example of tomorrow’s fibre-based, plastic-replacing packaging. Recycling instructions should be clearly marked on the packaging, for efficient recycling after use.

On this package, recycling instructions are visible at a single glance, and the package is easy to recycle. Supporting sustainable development, this package is a user-friendly choice for today’s conscious consumers.

Further information

Pyroll is a Finnish packaging company. All production takes place in Finland, in nine different locations. Pyroll employs nearly 300 packaging professionals, manufacturing over 1.5 billion packages per year for leading Finnish brands.

www.pyroll.com

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