UUSI PUU

Shows what wood can do

UUSI PUU — NEW WOOD COMPETITION 2023

Future grows on trees

The Uusi puu competition, organized for the fifth time, invited companies to solve global challenges. In the 2023 competition, new wood-based products and solutions were again being sought.

The competition and public voting have ended, a total of 1326 public votes were given! The winners were announced on April 20, 2023. Read more about the competition here. 

Wood-based solutions for global challenges

Modular packaging concept for e-commerce

Fancy and easy to recycle paperboard packaging for chocolates

Saturating kraft paper suitable for lignin-based resin

Wood panel with embedded intelligence

Research for the development of fiber-based packaging

Improved dyeability with wood-based textile fiber

The wood-based bioeconomy offers an eco-friendly and cost-efficient response to global challenges

Megatrendi: Resurssiniukkuus
Scarce resources

How can we use fewer resources and still accomplish more?

Megatrendi: Kaupungistuminen
Urbanisation

How do we get products to the cities and into use in an efficient and sustainable manner?

Megatrendi: Väestörakenteen muutokset
Changes in the population structure

How should changes in the population structure be taken into consideration in product design?

Megatrendi: Digitalisoituminen
Digitalisation

How to utilise the opportunities enabled by digitalisation across the entire value chain?

Tiedostava kuluttaminen
Consumer awareness

How can we respond to changing consumer needs?

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